Add Location to Instagram Posts

Instagram quietly turned location tags into an SEO lever, not just a social label. Posts with real place tags now surface in local search, map results, and category discovery far more often than untagged content. 

The mistake is tagging your shop name, which no one searches and which the algorithm cannot anchor to a geographic entity. Tag the actual city, neighborhood, or venue so the post attaches to a known location node in Meta’s index. That single field increases reach to users who never follow you but search or browse by area. 

For any business trying to grow locally, skipping location tags is leaving indexed visibility on the table.