Collect B-Roll Footage

Build a personal catalog of B-roll before you worry about anything else. Every normal moment in your shop is usable: presses cycling, ink getting mixed, shirts stacking, screens drying, boxes moving. 

Capture short clips constantly with whatever phone is in your pocket and dump them into one folder. That folder becomes raw material you can reuse for months. Record long, messy talking segments separately, then layer the B-roll over the best parts. 

One growing library removes the pressure to “create” every time you need to post.