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Straight Forward Production Mocks



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One of the fastest ways to create disappointment is sending a realistic shirt mockup that quietly lies about scale.

When a design looks slightly oversized or undersized on a real garment photo, the customer mentally locks that in as truth. When the finished shirts arrive, the reaction is not about quality but mismatch. Illustrated or cartoony mockups solve this by clearly signaling concept, not product. The brain reads placement and color accurately without assuming physical scale.

The correct method is boring but reliable: base everything on a known size, usually a large, measure the printable area, build a grid, and reuse it every time. Notes matter. State the base size and approximate print width so expectations are anchored in reality.

Fewer reprints happen when mockups prioritize manufacturing accuracy over social media aesthetics.

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Submitted by:

Dylan Gilligan

Host of Shirt Show and the owner of Upstate Merch in New York.