Articles
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The Little Extras That Make a Big Difference: Why Swag in Your Boxes Matters
By Kyle Caldwell
When a customer opens a box of freshly printed shirts, that moment matters more than we sometimes realize. They’re not just getting apparel — they’re getting an experience. And one of the easiest, lowest-effort ways to elevate that experience is...
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Why You Should Always “Zero Out” the Press Before a Job
By John MaGee
Last week at Impressions Expo Long Beach 2026, I was asked to be part of an event called the “Print Masters Throw Down,” put on by Zack “A Can of Corn.” It was a fantastic event—and honestly, something the show...
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To DTF or Not to DTF
By Aaron Blank
If you’re a screen printer or garment decorator and you haven’t at least thought about Direct-to-Film (DTF), congratulations, you’ve successfully avoided the internet, trade shows, customer requests, and probably your own sales team. For everyone else, the question isn’t if...
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The Hidden Cost of Messy Screens – and How to Fix It
By Kyle Caldwell
Let’s talk about screens. Not the kind you scroll—the kind that can either keep your print game tight or absolutely wreck your workflow. Messy screens might not seem like a huge deal in the moment, especially when you’re in production...
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What to Include in a Morning Production Huddle
By Kyle Caldwell
If your shop isn’t already doing a morning huddle, you’re missing out on one of the easiest ways to boost communication, morale, and overall vibe. It doesn’t need to be some long, drawn-out meeting with charts and clipboards. In fact,...
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Energy Savings
By Tony Palmer
I’m no Martin Lewis, I can’t advise on the best tariff, but I understand that one of the biggest costs we have in a print shop, after the squishy things (staff), is energy. The cost of electric and gas has...
