Articles
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5 Ways to Market Your Pre-Order Store
By Elisa Serrano
Hey shirt heads! Have you ever ran a pre-order for a customer, and then that customer has a confused Pikachu moment when magical sales from heaven don’t fall from the sky? Same 💖 As garment decorators, we literally make an...
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Tip: Instagram Story Formatting
By Elisa Serrano
If you’re wondering how to spruce up your IG stories but haven’t had the time to figure it out, here’s my cheat sheet: Add captions (upload story > square smiley icon at top of screen > captions) Not everyone can...
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A Couple of Hard to Swallow Observations
By John MaGee
This weekend I was trying to think of a tip to share, but instead I checked my Instagram messages. I came across a couple of questions from a shop called Tinta Negra in Chihuahua, Mexico, and I think they’re worth...
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What Gurus Don't Tell You About Marketing
By Elisa Serrano
Hey Shirt Heads, Elisa here. First off, I want to give a huge thanks to those who said that the episode feat. MOI was helpful for you! It inspired me to continue to share what has (and hasn’t) worked with...
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Let's Talk About Profit Killers
By John MaGee
One of the great things about screen printing versus DTF is that, for continual runs, it’s more efficient and requires less handling. By handling I mean—how many times you touch the garment between pulling it from the box and putting...
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27 Tips for Taking Control of Your Ink Room
By John MaGee
It’s time to look at your ink room. I am constantly shocked, appalled, distressed, and disgusted by some of the ink rooms I walk into week to week. This past year has been especially shocking as I’ve walked into some...